https://st-costa.github.io/mainPages/Blog_pages.html Source of Truth — Stefano Costa's blog en-us https://st-costa.github.io/blogPosts/RSS_logo.jpg https://st-costa.github.io/mainPages/Blog_pages.html https://st-costa.github.io/blogPosts/May%20Monthly%20Business%20Ahas.html A heuristic for two-way decisions; Never trust a good marketer! Mon, 1 Jun 2026 12:00:00 GMT https://st-costa.github.io/blogPosts/May%20Monthly%20Business%20Ahas.html https://st-costa.github.io/blogPosts/April%20Monthly%20Business%20Ahas.html Be a consultant, not an academic; why building companies when you can copy good ones?; Weyland-Yutani can't do marketing; build business proprioception. Fri, 1 May 2026 12:00:00 GMT https://st-costa.github.io/blogPosts/April%20Monthly%20Business%20Ahas.html https://st-costa.github.io/blogPosts/March%20Monthly%20Business%20Ahas.html Many businesses fail not because the business is hard, but because the wrong people start them; whether your market is problem-aware and solution-aware determines your entire marketing strategy. Wed, 1 Apr 2026 12:00:00 GMT https://st-costa.github.io/blogPosts/March%20Monthly%20Business%20Ahas.html https://st-costa.github.io/blogPosts/February%20Monthly%20Business%20Ahas.html Mass market and premium market require opposite communication strategies; always design from the ICP's perspective; franchises sell the dream of entrepreneurship. Sun, 1 Mar 2026 12:00:00 GMT https://st-costa.github.io/blogPosts/February%20Monthly%20Business%20Ahas.html https://st-costa.github.io/blogPosts/January%20Monthly%20Business%20Ahas.html Monthly Business Aha's = MBA; to make serious decisions you need numbers and a good funnel; when you are in exploration mode an MVP is enough; it is more important to know who buys your product than who uses it; to identify the ICP ask your current customers; clients can be fans or value exchangers. Sun, 1 Feb 2026 12:00:00 GMT https://st-costa.github.io/blogPosts/January%20Monthly%20Business%20Ahas.html https://st-costa.github.io/blogPosts/Flows%20of%20my%20information.html I made a diagram specifically to answer the very frequent question: “How does your information flow?” Sun, 31 Jan 2026 12:00:00 GMT https://st-costa.github.io/blogPosts/Flows%20of%20my%20information.html https://st-costa.github.io/blogPosts/Lifechanging%20blog%20posts.html The most lifechanging blog posts I have ever read Sun, 25 Jan 2026 12:00:00 GMT https://st-costa.github.io/blogPosts/Lifechanging%20blog%20posts.html https://st-costa.github.io/blogPosts/The%20corporate%20experience.html After years of academic life, I finally had the chance to work in a corporate environment. Here are some random thoughts about this experience. Mon, 26 Aug 2025 12:00:00 GMT https://st-costa.github.io/blogPosts/The%20corporate%20experience.html https://st-costa.github.io/blogPosts/Things%20from%20Bologna.html I spent the last month in Bologna working working in corporate for the first and last time. To recap the experience, I wrote in random order random stuff that caught my eye. Don't expect anything, it's just a "list of things". Mon, 02 Jun 2025 12:00:00 GMT https://st-costa.github.io/blogPosts/Things%20from%20Bologna.html https://st-costa.github.io/blogPosts/I%20am%20not%20a%20mathematician.html Studying mathematics is rewarding, working as a mathematician is not. Moreover, the reputation of mathematicians made it difficult for me to find a job outside academia. Sat, 12 Apr 2025 12:00:00 GMT https://st-costa.github.io/blogPosts/I%20am%20not%20a%20mathematician.html https://st-costa.github.io/blogPosts/Things%20from%20Graz.html I spent the last year in Graz working on my master's thesis and for my first (and last) job as a researcher. To recap the experience, I wrote in random order random stuff that caught my eye. Don't expect anything, it's just a "list of things". Wed, 26 Mar 2025 12:00:00 GMT https://st-costa.github.io/blogPosts/Things%20from%20Graz.html https://st-costa.github.io/blogPosts/Test%20post.html Lorem ipsum dolor sit amet, consectetur adipiscing elit Sun, 23 Mar 2025 12:00:00 GMT https://st-costa.github.io/blogPosts/Test%20post.html